Let’s make every day ’no smoking day’-Global Advertisers

Jun 06, 2013 

Global Advertisers celebrated ‘everyday no smoking day’ to create awareness about the ill effect of smoking cigarette and chewing tobacco. With increasing stress at working place, large numbers of professionals are picking up smoking habit to distress themselves. Despite knowing the side-effects of tobacco, people are not able to quit smoking. The reasons of smoking are many but result is only one: shorter life span.Aiming to eradicate smoking from the working culture,the most active outdoor agency in philanthropic initiatives, Global Advertisers conducted no smoking drive for the employees of Global. Sanjeev Gupta, MD, Global Advertisers said “I understand that there are many reasons attached to smoking, but they are not sufficient to risk your life. I will be very happy if I could stop even a single person from smoking.” For the record, there are around 120 million smokers in India and more than one-third of Advertisement men and around 5% of women in the 30-69 years age group smoke either cigarettes or bidis (which contain only a quarter as much tobacco as cigarettes). According to the World Health Organization (WHO), India is home to 12% of the world’s smokers.As per the reports, alarmingly, 1 million Indian smokers will die every year.

No Smoking Day

Help create a world with less cancer and more birthdays. Quit smoking for a better and healthier world!

Five things that a marketer should know about Outdoor Advertising

Now a days when a brand is launched in a market, it comes with a back up of innovative strategy to create lasting impact on customers. Like a child, a brand wants to become the favorite of their target customer who has enormous exposure of various other products of same category. The challenge comes when a marketer wants to create multiple touch points to connect with the consumer.Here comes the requirement of Outdoor Advertising when a brand wants to reach out to local communities, markets, offices and colleges.

Outdoor advertising has become as much important as other traditional media such as TV, Print, Radio and Digital. Commenting on this, Sanjeev Gupta, MD, Global Advertisers says “In an era of smart phones and rocket science, the fundamentals of promotion have not changed. Our industry plays a pivotal role in making of a brand. In our attempt to maintain the cost-effectiveness of OOH medium, we at Global Advertisers make customized plans for every industry including Real Estate, Entertainment, FMCG, Banks and more. Even a small retailers can run an outdoor campaign. Digital displays have further strengthened our medium. Innovative solutions such as 3-D cutouts, wall wraps and mobile displays have been giving 100 percent return on every penny spent.”

The flagship tool of OOH media is ‘Billboards/Hoardings” which stand tall on the roads like a messenger for a brand. In India 80 percent companies prefer hoardings followed with bus, rail and other ambient media tools. These formats cover specific routes, traffic junctions and convey the message to TG. The larger than life presence of OOH media creates an impression on customers and enhance brand re-call value.Therefore, a marketer can actually reduce the marketing budget.

For further information, please contact:

Global Advertisers
Divya Khare
Mobile : 9820146183
Email : divya@globaladvertisers.in

Global Advertisers celebrates 17 superb years of Innovation in Outdoor Advertising.

Global Advertisers opens 4 regional divisions

Keeping advertiser’s interest in mind, Global has introduced four new divisions of Sales department based on regions: North, South, East and West. The dedicated team assigned for these divisions aims to provide best and attractive deals to their clients.The initiative will also help the existing clients of Global Advertisers in tapping new customers base for their brands. This initiative has also put Global Advertisers in the league of top agencies with huge advertising network. Expanding the horizon of media services would enable Global Advertisers to engage new industries of different regions. Also, existing brands targeting niche areas will also be benefited with this move. Sanjeev Gupta, MD, Global Advertisers says “the current economic scenario suggest that brands will further cut down their marketing budget as they have multiple cost-effective advertising options to reach out to their customers. So, being one of the most cost effective medium, outdoor advertising will always be an important part of the integrated marketing plan. He further said “by venturing into new market we expect to see significant change in our clientele. Our expansion proves our strength, ability to take up new challenges and shows that there are no boundaries for an achiever.”

Global Advertisers forays into innerwear market

The lingerie market in India is still in its infant stage until in recent times. Today, consumers have brand awareness and spend more on fashionable innerwear. There is also a clear rise in purchasing power and people are willing to buy more premium inner brands. Celebrity endorsements, joint ventures with foreign marquee names and reluctance among consumers to wear baniyans with holes have meant an intense buzz around undergarment makers. Even the rural consumers want branded innerwear because they are watching ads of Bollywood’s macho men: Salman Khan, Hrithik Roshan, Saif Ali Khan and Shahrukh Khan.

With increasing competition in an innerwear segment, brands like Lux, Dollar, Rupa, Amul Macho, Jockey market their product heavily on out-of-home medium including television, print and other BTL activities.

Explaining on this, Sanjeev Gupta, Global Advertisers says “When it comes to fashion, there is no limit to quantity. Today a consumer buys one, tomorrow he may fancy four. Since this is not a very high-value item, demand is more resilient. Therefore, an innerwear brand doesn’t leave any stone unturned for the success of their product.

We at Global understand their need and level of competition. An ooh campaign of innerwear brands comes out after in-depth market research with strategically positioned inventories at a reasonable operation cost, giving a brand best ROI. We taped this segment because the proportion of people who use branded innerwear is small so the long-term potential of the segment is very promising.”


For the record, Global has recently provided hoardings to outdoor campaigns of Lux Cozi, Macroman, Jockey, Lux ONN, Amul Macho, Dollar Bigboss, Tommy Hilfiger, Levi’s and Calvin Klein.

These players have engaged premium sites located at Marine Line, Marine Drive, Peddar Road, Andheri, Worli, Dadar, Santacruz, Sion and Thane. The size of hoardings varied from 40X40 to 20X20.