Now a days when a brand is launched in a market, it comes with a back up
of innovative strategy to create lasting impact on customers. Like a
child, a brand wants to become the favorite of their target customer who
has enormous exposure of various other products of same category. The
challenge comes when a marketer wants to create multiple touch points to
connect with the consumer.Here comes the requirement of Outdoor
Advertising when a brand wants to reach out to local communities,
markets, offices and colleges.
Outdoor advertising has become as
much important as other traditional media such as TV, Print, Radio and
Digital. Commenting on this, Sanjeev Gupta, MD, Global Advertisers says
“In an era of smart phones and rocket science, the fundamentals of
promotion have not changed. Our industry plays a pivotal role in making
of a brand. In our attempt to maintain the cost-effectiveness of OOH
medium, we at Global Advertisers make customized plans for every
industry including Real Estate, Entertainment, FMCG, Banks and more.
Even a small retailers can run an outdoor campaign. Digital displays
have further strengthened our medium. Innovative solutions such as 3-D
cutouts, wall wraps and mobile displays have been giving 100 percent
return on every penny spent.”
The flagship tool of OOH media is
‘Billboards/Hoardings” which stand tall on the roads like a messenger
for a brand. In India 80 percent companies prefer hoardings followed
with bus, rail and other ambient media tools. These formats cover
specific routes, traffic junctions and convey the message to TG. The
larger than life presence of OOH media creates an impression on
customers and enhance brand re-call value.Therefore, a marketer can
actually reduce the marketing budget.
For further information, please contact:
Global Advertisers
Divya Khare
Mobile : 9820146183
Email : divya@globaladvertisers.in